There is a double meaning hidden here, it seems. Art that is fine is really being appreciated by those who view it. Also, fine art entails a number of creative techniques that require manual applications with a range of handheld tools, like the canvas paint brush or the chiseling tool for the marble sculpture. It also requires the deepest introspection that dips far into the recesses of the creative artist’s mind.
The talented or hardworking artist has a vivid imagination. It can be quite wild too, at times. But for art to be successful from a commercial point of view without deviating from its idealistic principle of art for art’s sake, it has to have a set of functions. It is usually the case that the gifted artist is commissioned by a client to perform a few magnificent strokes in order to produce the desired functional fine art.
These days, the debriefing process between client and artist has become a lot easier. The client has already got to know the artist from viewing her full profile on her commercial, yet creative website. Of course, the client has gotten to see quite a few good works nicely catalogued with kind and proud permission of a few happy customers who all appreciate their fine art, functional or not. In order for fine art to be functional, it should be serving its purpose.
In this sense, the meaning could be double too. On the one hand, the work of art must do something that causes its viewers to be prompted into an action, say, to purchase a product. Yes, there is psychology at play here. Also, and this seems to be important for a majority of clients, the artwork needs to complement interior spaces in terms of space used and such.